Exclusive Q&A with this season’s upcoming designer, The Sociial Collective

Q.1.  What was your inspiration behind this collection?

I wanted to create clothes that put a smile on someones face. I wanted to see mothers, fathers, uncles and aunts pick up one of my garments and say  “I love this, it makes me happy”.  With that in mind, I designed the clothing to have fun patterns, bright colour combinations and garment designs that spread a message of positivity towards each other and our environment.


Q2. Would you like to share some Fun facts about you or your brand?

Some fun facts about me, I used to ride a motorcycle, and love all type of adventure. I am single mom who has a full time job in IT Sales and run the clothing line all while taking care of Charlie, Willow our 6 month old german shepherd puppy and our grumpy cat, Meow. I have a brother, Brendan, who is 8 years younger than me and works behind the scenes at The Sociial Collective, we also look like twins.


Fun facts about the brand, The double ii in Sociial represents two people. The feminine and the masculine, coming together to help make the world a happier place.


Q3. What was the biggest challenge you faced through your journey till here?

The biggest challenge was understanding who to trust and partner with in this industry. I wanted to make sure I aligned with manufacturers, suppliers and companies that all had the same ethics as I did. Not having much of a background in the fashion industry I found it challenging to connect with the right companies and learning the ins and outs of the fashion industry and manufacturing process. It’s important for us to keep our integrity and motto of being 100% Canadian and eco friendly while supporting local companies whose values mirror ours.


Q4. What is that one thing you will always look back to?

I will always remember the first market we did at The Shops at Don Mills during the holiday season. One of my first customers was a family whose daughter has Cerebral Palsy. Listening to that father and mother share their story and tell me what an impact I was making for them and the entire community of families whose children have special needs was humbling and grounding. When I first created the Special Edition Collection I knew I wanted to help these families, but I never in my wildest dreams imagined the impact and the power behind the messages of these shirts and how much positivity and happiness it would spread.


Q5. Are there any hobbies other than your love for fashion?

I love refinishing antique mid century modern furniture and also love anything and everything to do with yoga and fitness.


Q6. How would you describe your brand in 3 words?

Fun, Ethical, Sustainable, Local. Yes I know thats 4 =)


Q7. Is there any inspirational quote you follow? And by who is it from?

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glo   rify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” ― Rob Siltanen

Q8. Are you planning to upsize your clothes?

My goal is to one day upsize our clothes to adults. I can’t tell you the amount of times I’ve had moms and dads ask me if I carry an item in adult sizing. I believe the incredibly soft fabric along with the casual, comfortable unique design of our garments make it a staple item for anyones closet.

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