Exclusive Q&A with this season’s returning designer, Vonbon

Q.1. Introduce Yourself!
My name is Jennifer Wilson. I am a mother of two beautiful children, that happen to have the same birthday exactly two years apart. I am a sugar junkie, who is  happiest when the sun is shinning and blue skies are above. I will never turn down a donut and think that many of life’s problems can be solved with a living room
dance party. I am also the owner and designer of the local baby and children’s brand, VONBON.

Q.2. What is your favorite part of working in Fashion industry?
I love the ever-changing atmosphere. Each season you can start fresh and new, and be able to base the collection off of new ideas and inspirations.

Q.3. Name one person who has contributed to your success?
It’s hard to name just one when it takes an entire village to make VONBON a success. My husband is one person who I couldn’t live without. He is such a constant source of support and encouragement. Not to mention an amazing father who cooks all of our meals and watches the kids when I need to work over-time. VONBON would not be what it is today without him!


Q.4. What motivated you to get into the fashion industry?
I was looking for cool baby gifts long before I was ever pregnant and I couldn’t find what I wanted, so I created it. It was never really a decision to work in the fashion industry, it just happened that way.


Q.5. Who/what are your inspirations when designing? Why?
I take most of my fabric inspiration from home decor and design trends. When I started my company, I had no kids of my own. I created our collections from a gift givers perspective. As my family has grown, I now look to my own children to inspire my designs, especially the function of our garments. It’s very cool to see how the brand has evolved with the birth of my own kids.

Q.6. What and when was your first fashion memory?
I loved drawing models and clothing from an early age. I had a sketch book full of designs when I was in Grad 8/9.


Q.7. How would you describe your personal style?
It really depends on my mood AND if I have the kids in tow. My clothing choices have evolved over the past decade and I gravitate towards quality made pieces that will last the test of time, kids and trends.


Q.8. Who attracts your attention in the fashion industry today? Why?
I am constantly inspired by other mothers who are making it happen in the Industry. Nicole Bridger is a local designer who I have always loved and admired. She creates conscious clothing and offers collections that are made ethically and responsibly. She is an inspiration to me and many others who are trying to make our mark in an industry that is highly polluting and wasteful.


Q.9. Where are you from and how does that inspire what you create?
I am born and raised in Vancouver, BC and I feel that growing up on the Westcoast has definitely played a roll in how I design my collections. Whether it be from color palettes to the names of fabrics. For example, this season we have an Organic Cotton Slub in ‘Coastal Blue’, and last season we had a beautiful. Hooded Jacket in “Forage Green”. The fabrics we design also need to hold up to lots of outdoor play and washing, because I grew up playing outdoors and camping in the summers.


Q.10. What advice would you give to amateur designers just starting out in the industry?
There are so many people out there trying to do the same thing. Stay true to who you are, what your brand is all about and tell your own story. Authenticity is everything these days!


Q.11. How would you describe your brand in 3 words?
VONBON is a conscious clothing line for the modern infant and child, designed and made in Vancouver. We pride our brand on high quality pieces made with organic cotton and other sustainable fabrics.


Q.12.. What is that one thing you will always look back to?
This past September, VONBON walked the runway for the 1st ever Vancouver Kids Fashion Show. It was exhilarating!! I have never been more proud in my professional career than to see my hard work walk down the catwalk on such amazing little models. It was an experience I will never forget and I look forward to it again this season!

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