Exclusive Q&A with this season’s returning designer, Jax & Lennon

Q.1. Tell us something about yourself and the brand?

J&L is a children’s and ladies clothing company based out of White Rock. Their aim is to create modern, sustainable, & eco friendly baby and children’s essentials that transition from season to season. They strive to work primarily with bamboo textiles due to its many desirable characteristics & of course everything is made right here in the lower mainland.

“Every season we focus not only on what we love but also what we know our customers will love too. Our main goal is to offer clothing that you can transition from season to season, eliminating the need for fast fashion. The pieces have been designed and colors have been chosen carefully to allow for unlimited mix and match options for every personality and style.” says the brand’s head designer Kelsie Power.  The vast majority of their line is made with bamboo. Bamboo fabric is light and strong, buttery soft, silky and luxurious to the touch. It is breathable and temperature regulating, hypoallergenic, antibacterial, antifungal and odor resistant! As a result this line is meant to last; it’s meant to grow with your little one, to be played in, to be snuggled in, to be dirtied, and then to be passed on. It’s made to be loved & to make memories in!


Q.2. What is your favorite part of working in Fashion industry?

Designing sustainable quality clothing that children and their mama’s can wear everyday that not only stand up to washing a million times but also meet the style needs of today’s modern family!

Q.3. What’s something you are most passionate about other than fashion?

Health! Since I’ve had children and have become more aware of our environment and what we are putting on and in our bodies it’s a priority for me to eliminate as many chemicals, additives, and toxins as I can from our home. I’ve become so passionate about this I’ve started another business to show people how to do the same!


Q.4. Who is inspired you to get into this industry?

Easy! My son Jaxton! When he was born I was so disillusioned by what was available from the design and the fabric of children’s wear that I began sourcing fabric, designing and sewing to fulfill my wants and needs.


Q.5. What motivated you to get into designing?

I have always loved to sew, when I was growing up I was a competitive gymnast. Most of the bodysuits were very uncomfortable and distracting so I made my own and of course the other girls wanted them too. When my first child, Jaxton, was born my love of sewing was reignited. Friends and strangers would ask for his clothes and it exploded from there.


Q.6. Can you give a short description of your brand? Or describe it in 3 words?

Jax & Lennon Co. is a children’s and ladies clothing company based out of White Rock, British Columbia, Canada. Our focus is modern, sustainable, & eco friendly baby and toddler essentials. We work primarily with bamboo due to it’s many desirable features as a textile. All of our items are designed by me and made locally here in the Lower Mainland.


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